Web 2.0 technologies have brought about a significant paradigm shift in corporate communications. The age of the corporate newsletter is at an end. We are entering a new media age where institutions are defining themselves online. The web necessitates the creation of a public persona and that persona can be highly personal.
Universities need a keen sense of who they are in order to establish and maintain a social media presence. This identity is not simply for marketing purposes. The higher-ed social media presence is an amalgam of voices encompassing: your mission statement, leadership, culture, faculty, students and staff. Being accessible, relatable and authentic is what counts.
