Make Your Mark Indelible

The year was 1982.  The decision to feature Reese's Pieces in Steven Spielberg's ET propelled the product-placement craft into the Hollywood mainstream. Reese's Pieces were etched onto kids' mental menus and sales shot up 65%.  What Hershey's did so successfully was incorporate their product into a significant pop culture moment.  Reese's Pieces were part of the experience of that film and ET became part of the experience of eating Reese's Pieces.  

Product placement is both an art and science. In fashion the best billboard is the right back. I'm very passionate about the childrenswear brand I'm currently working with, hatching all kinds of Machiavellian schemes to net exposure.  My mission, branding experiences and thus creating brands with meaning.