Developing a Digital Personality

Web 2.0 technologies have brought about a significant paradigm shift in corporate communications.  The age of the corporate newsletter is at an end.  We are entering a new media age where institutions are defining themselves online.  The web necessitates the creation of a public persona and that persona can be highly personal.

Universities need a keen sense of who they are in order to establish and maintain a social media presence.  This identity is not simply for marketing purposes.  The higher-ed social media presence is an amalgam of voices encompassing: your mission statement, leadership, culture, faculty, students and staff.  Being accessible, relatable and authentic is what counts. 

Make Your Mark Indelible

The year was 1982.  The decision to feature Reese's Pieces in Steven Spielberg's ET propelled the product-placement craft into the Hollywood mainstream. Reese's Pieces were etched onto kids' mental menus and sales shot up 65%.  What Hershey's did so successfully was incorporate their product into a significant pop culture moment.  Reese's Pieces were part of the experience of that film and ET became part of the experience of eating Reese's Pieces.  

Product placement is both an art and science. In fashion the best billboard is the right back. I'm very passionate about the childrenswear brand I'm currently working with, hatching all kinds of Machiavellian schemes to net exposure.  My mission, branding experiences and thus creating brands with meaning. 

Inception

I’ve spent the past few years honing my skills in the areas of web based strategic marketing and communications. As a consultant my strengths are the ability to anticipate an institution’s future needs and devise strategies that are of the web and not just on it.  I’ve worked with clients in the pharmaceutical, fashion and higher education industries. This blog was designed to foster discussion about Web 2.0 technologies and their  marketing applications. 

Miss. Marketer